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Wunderkind Report: Over Half of Travellers Distrust AI Travel Recommendations, Skift Reveals

A new report from Wunderkind, cited by Skift on July 23, 2026, shows that more than half of travellers do not trust AI-generated travel suggestions, creating a significant challenge for brands investing in personalisation technology.

By GTP Newsroom24 July 2026Singapore3 min read
Wunderkind Report: Over Half of Travellers Distrust AI Travel Recommendations, Skift Reveals
Photo: Pavel Danilyuk / Pexels

For most of the jet age, Asia was where visas were hardest. The queues at consulates in Delhi and Manila, the bank statements demanded in triplicate, the two-week waits for a stamp that lasted thirty days — these were the region's unwritten entry fee. In the eighteen months to July 2026, that architecture has been quietly dismantled, policy by policy, and the map of who travels where in Asia is being redrawn with it.

The predictable beneficiaries — Bangkok, Bali, Tokyo — were already full. The more interesting effect is at the margins. Secondary cities with direct low-cost routes are outperforming: Da Nang's international arrivals are up by a third year on year, Chiang Mai and Penang report similar curves, and Indian outbound travellers — newly welcome almost everywhere — have become the swing demographic that route planners build schedules around.

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