Tourism Authority of Thailand unveils 'Unseen North' campaign for 2027
BANGKOK — TAT today launched a THB 400 million campaign spotlighting secondary cities across northern Thailand, in partnership with regional carriers.
This is a press release, published in full as supplied by the issuing organisation, which is responsible for its contents. It has not been rewritten by GlobalTravelPost's editorial team.
The announcement, confirmed to GlobalTravelPost by two people with direct knowledge of the decision, had been expected within the industry for months — but its scale was not. The details released on Tuesday go further than most observers predicted, and the second-order effects will take the rest of the year to play out.
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